Alamo Drafthouse Cinema is spending the first weeks of the new decade looking back at the previous decades to celebrate an iconic part of movie history: the VHS tape. And who among us doesn't have those sweet, sweet nostalgic feels for the the video store era? Some of my most cherished memories are of trips to the video store to rent the latest horrors on VHS, as well as a few new games on Nintendo 64. It's an era I'll always look back fondly on, a simpler time, a time of personal growth in regards to my love for the horror genre.
Back to the topic at hand, Alamo Drafthouse is launching a publishing arm with a new book by video historian Josh Schafer to take us all back to that golden age of cinema! Titled Stuck On VHS: A Visual History of Video Store Stickers, the book launches in conjunction with the Found Footage Festival’s VCR Party Tour, with the first stop in Austin, TX at Alamo Drafthouse South Lamar on Wednesday, January 8, and continuing on to Downtown LA (February 10), Denver (February 22), Brooklyn (February 27), and San Francisco (April 8).
"90% of the movies from the silent era are gone forever," says Tim League, Alamo Drafthouse founder and CEO. "Sadly, we are seeing that tale transpire again with VHS today. A huge wealth of amazingness is disintegrating before our eyes, and this time it isn’t art from 100 years ago, it is from the 1980s. Josh is Alamo Drafthouse Cinema’s VHS Culture Captain, a role not often found in ours or any industry. I’m really proud of his book, a love letter to this fragile era in our recent history, and I’m equally proud of his work to spread the excitement and awesomeness of VHS treasures in general."
Harnessing the robust rejuvenation of interest in the VHS era and aesthetic, Stuck On VHS samples the seemingly small, but inherently essential pieces of communication and retrospective aesthetic that populate former rental videocassettes. The book contains essays by Lunchmeat VHS editor-in-chief and VHS Culture Captain Josh Schafer, photography and book design by Jacky Lawrence, and three peelable pages of rad VHS stickers.
"These stickers capture a time and place, not only as important design and communication specimens from a distinct era," says Stuck on VHS author Josh Schafer. "But also, these pieces of video store ephemera help us more distinctly remember and understand the incredible and vibrant world of video rental stores."
Stuck On VHS: A Visual History of Video Store Stickers Synopsis: If you were living on this planet in the 80s or 90s, chances are you have fond memories of your local video store. Stuck On VHS brings the VHS era back to life through its small but essential ephemera: rental stickers. These stickers capture a time and place where movies mattered and video stores ruled! Stuck On VHS also contains essays by Lunchmeat editor and Video Vortex culture captain, Josh Schafer, and three peelable pages of rad stickers for your own VHS collection.
The book will be available for sale at Alamo Drafthouse theater locations and MondoTees.com on January 20th.
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